Identity
The Architecture Lobby

Alternative Building Industry Collective — coalition branding.

How to build optimistic momentum for industrial strategy?

Lead Designer ● 2 months

Climate Resilience ● Strategy ● Interaction Design

Overview

The Alternative Building Industry Collective (ABIC) is a coalition of grassroots climate groups in the building sector, including Science for the People, NYRA, and The Architecture Lobby.

I was tasked with defining a graphic identity that resonates with the members of the coalition and attracts new participants to join the collective. The project was developed over a month with feedback from various coalition members.

Visual Summary — 1 minute
Overview
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Drop me a note at v.lechene@columbia.edu.

Alternative Building Industry Collective