Kids' Wallet — gamified financial education.

How to plant the seed of financial empowerment?

Lead ● 6 weeks

UX Research ● UX Research ● Product Design

Overview

Kids' Wallet is a product design proposal to teach kids about money and finances. The project's key goals is to develop an original proposal for a wallet suitable for kids within an age range of our choice.

I developed Kids' Wallet under the mentorship of Harry West from Frog with two teammates over the course of six weeks. My role focused on facilitating the ideation and execution as I had relevant modelization and visualization skills.

Visual summary — 1 minute

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Overview

If kids are inseparable from stuffed animals, adults are inseparable from wallets.

Project Statement

NEW WALLET TYPOLOGY

While kids love to imitate adults, we preferred not to provide a kids' wallet that looks like an adults' wallet. We wanted to introduce a different, temporary wallet typology to facilitate learning a new behavior by fostering conversations with adults. Our hypothesis is that adults are more likely to engage a playful tone as they teach kids about money (a contentious and sensitive topic) if the object is not directly identifiable as a wallet. The three images below are early iterations for what that object would be.

STUFFED ANIMAL WALLET

Upon presenting these iterations to our critic, we decided to work with the pikachu wallet. The stuffed animal is typically an object kids never travel without, thus associating this habit to the wallet immediately in the mind of a child. The following images show specs, renderings, and photos.