Design Research ● Spatial Design ● Product Design

Specific architectural languaging can emphasize commonality to outweigh difference.

Languages draw apart as much as they bring together. Belonging in a group fundamentally stems from speaking a certain language. And individuals acknowledge those who speak languages different than their own in peculiar ways.
Côte-des-Neiges is a Montreal neighborhood characterized by its diverse immigrant communities. Can public space be designed to foster a sense of inclusion and play around belonging through language?
The proposed answer is a frisky and denotative approach to the Roman alphabet, common to Montreal’s two official languages, French and English. Large three-dimensional letters freely stand on the street. These giant typographic props are an invitation for intercultural play. Made of foam, they are too hefty for one person to carry along by light enough to be lifted by two, thus providing an opportunity for dialogue, amusement, and expression.
